(Download a Word File of this document: http://dns.org.uk/events/IntroductiontoAI.doc)


Middlesex University Innovations presents:

An Introduction to Appreciative Inquiry

Tuesday 20th November 2001, 10.00 – 4.30

Lee Valley Technopark 

Facilitated by David Saunders, Derek Grant, Dr Peter Critten



“Appreciative Inquiry is currently revolutionising the field of

organisation development.”

                                                    Professor Robert Quinn, University of Michigan



§                Learn what Appreciative Inquiry (AI) is, how it works and how to use AI in your own organisation or consulting practice.

§                Learn why AI wins awards, and why British Airways, McDonalds, BP AMOCO, BT and others use AI for positive business transformation.

§                Build personal expertise through real-time practice of AI.

Appreciative Inquiry is a powerful new vehicle for introducing and accelerating positive change.  Through collaborative inquiry and a connection to the ‘positive core’ of a company’s strengths, organisations, teams, and individuals can unleash the energy and creative imagination necessary to spark powerful innovations and build positive, desirable futures.

It has been described as “Organisational Development’s philosopher’s stone” and “the most important advance in action research in the past decade”.

Developed by David Cooperrider, Diana Whitney, Suresh Srivastava and others at Case-Western Reserve University in the last 12 years, AI is an award winning revolution in organisational development. AI avoids the negative effects of 'social deficit' labelling, and 'problem solving' – AI's social constructive approach affirms the 'heliotropic principle' – we grow towards what we set our attention on.

This event will give an introduction to AI's participative model that draws out the 'positive core' of experiences through 'Appreciative Interviews'. AI works for coaching and mentoring, teaming and leadership, customer care, mergers, and 'bottom-up' strategic change. AI ranges from two minutes between two people, to a company-wide program with a 4-day 'AI Summit' to launch new initiatives.

Middlesex University Innovations sees AI's potential for transformation – both inside the university and among its clients - and is developing a consulting practice to integrate the skills available within the University and amongst its associates. The plan is to create a value-added node in the AI Consulting network, and grow it into a UK and European powerhouse for positive organisational change. This event is a chance to learn about AI, and explore the idea of participating: what you can contribute, how you may benefit.

Appreciative Inquiry


What People Say


"Appreciative Inquiry is revolutionising the field of Organisational Development."

                   – Robert Quinn, Professor of Management, University of Michigan

"AI gets much better results than seeking out and solving problems. We often concentrate enormous resources on solving problems. But when used continually over a long time, this approach leads to a negative culture … or to a slip into a paralysing sense of hopelessness. Don't get me wrong. I'm not advocating mindless happy talk. AI is a complex science designed to make things better. We can't ignore problems—we just need to approach them from the other side." – Tom White, president GTE Telephone Operations

"We introduced the concept of AI into our Breakthrough Leadership Program at Roadway curriculum in 2000. Our senior managers have been so enthusiastic… everyone is focused on what's possible. The output has been amazing and provides a great map to desirable outcomes." – Cindy Frick, President and COO, Roadway Express Ltd

"AI is a process that gets you moving up the success spiral rather than down the failure one and has a motivating effect helping achieve self fulfilment rather than getting into doom & gloom syndrome." – Rob Treeby, health, safety and environment manager, BP Amoco

"The organisational treadmill of problem-based change is grinding to a halt. Massive layoffs and dotcom collapses show the old ways don't work in an emerging knowledge culture. Leaders and managers are recognising that problem-based approaches are no longer the way to sustain, mobilise, and inspire people to business revolution. So what does it take to set in motion an unstoppable tipping-point, an epidemic of positive change?"

                                             – First International AI Conference Brochure

"Appreciative Inquiry is the philosophy that is allowing us to engage the hearts, mind and souls of our people—all of our people. Only when we do that will we achieve breakthrough performance." – Cindy Frick, HR director, Roadway Express Ltd

"Watch out Dilbert. Your view of corporations as hotbeds of meaningless work and chronic alienation may hold centre stage for now, but an alternative view that finds the glass half full, not half empty, is gaining followers daily. Eventually it will replace your terminally cynical take on the world. One thing's for sure: Dilbert's method to search for and highlight the most hilariously counterproductive workplace behaviour and the times when workers are most dispirited—is neatly reversed through the method of 'Appreciative Inquiry'"

                                    – Eric Ramy, Human Resource Executive Magazine

More info: A 23 page booklet on AI is at http://dns.org.uk/papers/AppreciativeInquiry.doc

Middlesex University Innovations



Registration form

Please complete this form and return by email, fax or post.  

Post:    Roger Mahon

Middlesex University Innovations

Unit 141

Lee Valley Technopark

Ashley Road

London N17 9LN



Fax: (44) 020 8880 4775


Tel: (44) 020 8880 4955 / 4776


E-Mail: r.mahon@leevalley.co.uk


Dr/Mr/ Ms/Other (please specify)*:

First name:




Business address:





Post code:

Tel :




  I would like to attend the “Introduction to Appreciative Inquiry” Seminar on 20th November


  Standard rate: £75 + VAT (=£88.12)

  Non-profit organisations; sole traders: £50 + VAT (= £58.75)


  Please invoice me at the above address

  Cheque enclosed (payable to MU Ventures Ltd)


  I cannot attend the event but would like to be kept informed of future AI events.


Booking Conditions

1.      Bookings can be submitted at any stage prior to the event, subject to availability. A limited allocation is being held and booking early is therefore recommended. In the event of a booking not being accepted the total amount will be refunded

2.      Payment must be received in full prior to the course.

3.      All speakers are correct at the time of printing, but are subject to variation without notice

4.      If the delegate cancels after the booking has been accepted, the delegate will be liable to following cancellation charges:

·       Cancellations notified over 10 days prior to the event will not incur a cancellation fee

·       For cancellations received less than 10 days prior to the event the full delegate rate must be paid and no refunds will be available.

All bookings submitted by email, fax, or over the telephone are subject to these booking conditions

All cancellations must be received in writing

Middlesex University Innovations will not be liable for circumstances beyond their control which lead to the cancellation or variation of the programme

All bookings, whether UK or overseas will be charged UK VAT at the prevailing rate at the time of booking


Date:                                                               Signature :

Venue Details – Lee Valley Technopark


Map: http://www.streetmap.co.uk/streetmap.dll?P2M?P=n179ln&Z=1


Lee Valley Technopark is only 2 min walk from Tottenham Hale tube and train

station (Victoria Line or main line trains from Liverpool Street). Once out

of the station cross the road to reach BP petrol station. Ashley Road will

be on your right just before the BP. Technopark is a red building and is

clearly signposted. Go to the nearest block. 

The reception staff will direct you to the Conference Room.


If you are driving the best way to us is via North Circular Road A406. Turn

Southbound onto A1055 toward Tottenham Hale.  Drive along and look for the

right turning into Burdock Road which will lead you straight into Ashley

Road. If you get as far as Tottenham Hale station you have passed the

turning.  Please note that parking around the Technopark is limited and we

cannot guarantee you a parking space.





Hope to see you there…